CBD Fair | New highlights of 2024 China Construction Expo (Guangzhou)!

 The 2024 China Construction Expo (Guangzhou), hosted by China Foreign Trade Center Group Co., Ltd. and the China Building Decoration Association, supported by the China Forest Products Industry Association and the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce, will have a grand opening on July 8.

The exhibition is positioned as the "debut platform for champion enterprises", with the theme of "Construction and Decoration Ideal Home, New Service Pattern", using the Canton Fair Exhibition Hall and Poly World Trade Expo Center, with the five major themes of "customization, system, intelligence, design, and material art". The theme exhibition area and the "5+1 pattern" of a sanitary ware expo truly reflect the entire industry chain of large home construction and decoration.

This exhibition presents four basic characteristics of "renewal".

In the future, it will anchor two "innovation" goals, actively promote the upgrade from an exhibition platform to an industry empowerment service platform, and help the industry create a new situation of high-quality development.
 The 2024 China Construction Expo (Guangzhou) continues to optimize the "5+1" theme layout and continues to use the exhibition model of the entire industry chain to interpret "the world's first exhibition in the large home construction and decoration industry" with strength. This exhibition continues to maintain the leading position in four industries in terms of exhibition scale, brand concentration, high-value visitors, and value-added services, continues to empower brand enterprises to connect to six major channel resources, and ensures the high quality of the exhibition with four major "renewal" measures hold.

Multi-channel empowerment for further renewal

 Although the domestic real estate market is still in a period of deep adjustment, and the home decoration market has shifted from an incremental market to an existing market, with the continuous release of a series of positive policies, the recent rebound in domestic consumption growth and the strengthening of the resilience of manufacturing investment, the economy is expected to continue to rebound. good. Potential new business formats such as renovation of old houses, partial minor modifications, and improved decoration are likely to lead the industry to a new development track.
 In order to better grasp new opportunities and new business formats in the home construction and decoration industry, this China Construction Expo (Guangzhou) has taken multiple measures in response to new trends in industry development and new needs of exhibitors, and continues to empower exhibitors to develop and upgrade channels, and further Consolidate the exhibition's industry status as the "first platform for industry investment promotion".

New tracks are developed and further refreshed

 The 2024 China Construction Expo (Guangzhou) will further optimize the overall layout of the exhibition, actively lead the industry to open up new tracks, and cultivate and incubate new productivity in the industry. This exhibition grasps the new trends in industry development, actively cultivates new themes and ecology such as commercial public decoration, painting customization, balcony gardens, metal customization, door and window supply chain, etc., and plans to form exclusive exhibition areas such as special topics, special pavilions, and special areas.

In order to accurately reflect the market development trend and lead the transformation and upgrading of the industry, the exhibition took the initiative to open up a new track for materials and arts and independently created a supply chain area. After two years of cultivation, the theme exhibition area of ​​materials and arts in this exhibition has expanded against the trend. The theme exhibition area spans areas B and C of the Canton Fair Complex, becoming the second largest theme exhibition area after "customization", fully reflecting the concept of big home furnishings. Objective needs and development trends under the wave of industry transformation.

Full chain marketing, further renewal

 In 2024, China Construction Expo (Guangzhou) will enrich the resources of the sinking market through the interaction of production area clusters and the introduction of emerging groups, plan a series of design activities before and during the exhibition to promote industrial exchange and integration, and actively use new media means to enhance online Link results. By breaking through resource barriers at the front, middle and back ends of the industrial chain, the exhibition fully gathers traffic from multiple sources, provides the first endorsement for the industry and market, and helps companies continuously improve their marketing effectiveness.

Circulation at home and abroad for further renewal

 Based on the continuous increase in the demand and willingness of participating brand companies to expand overseas markets, the 2024 China Construction Expo (Guangzhou) continues to strengthen the two-line integrated exhibition, actively carries out industry-equipment integration and cross-border cooperation, and promotes smooth domestic circulation of the large home construction and decoration industry. At the same time, through a series of international marketing initiatives, exhibitors are assisted to actively explore overseas markets and stimulate the vitality of the two major domestic and international markets. In the future, the Construction Expo will gradually develop into an important bridge linking China's large home construction and decoration industry with the global building materials trade market.
 China Construction Expo (Guangzhou) will give full play to the leading advantages of the resources of the entire industry chain, with the promotion of efficient commercial transformation of the industry as its starting point, with the mission of promoting the industry to accelerate the development of new quality productivity, and actively build the world's largest home building materials selection library to better Multiple innovative initiatives promote the formation of an industry empowerment service platform. Adhering to the "three platforms and one ecosystem" and the industry's "New Year's Day", we will further strengthen the service functions of the exhibition's brand promotion, channel investment, business matching, and industry exchanges, and enhance the "wind vane" of the large home construction and decoration industry of the Construction Expo. Trend-setting role.
 "Those who do often succeed, those who do often come, and history will not let down those who do it." Forging ahead on the new journey of comprehensively building a modern socialist country, backed by China's large market, China Construction Expo (Guangzhou) will continue to take practical actions to continuously Polish the exhibition's "Champion Enterprise Debut Platform" golden sign and make due contributions to the high-quality development of the home construction and decoration industry.

Kayne Building Materails Co., Ltd.
Add: No.58 Minghui Building,Chengnan 2 Road, Dali Town, Nanhai District, Foshan City, Guangdong Province, China.
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